The Global Makeup Brush Trend

 With a focus on sustainability, innovation, and personalized products, let's understand the trend of makeup brushes from the brand, consumption and supply chain sides.

The development of makeup brush brands can be divided into three stages. The first stage is dominated by major well-known brands, such as Chanel, Dior and Bobby Brown. The makeup brushes in this stage are expensive, with few styles, and are more of a symbol of status. In the second stage, many makeup artists created brands, such as MAC, SIGMA and ZOEVA, with lower prices and good quality, they almost occupied the mid-to-high-end market. In the third stage, the brands created by influencer emerged, prices were popularized, and cost-effective, such as MORPHE, COLOURPOP and DUCARE, which quickly became popular among makeup enthusiasts and young people.

In the beginning, because makeup brushes were very expensive, one brush even cost more than $100, and only a few rich people could afford it, the market was not very large, and the attention and popularity were not high. From 2005 to 2015, many brands promoted by makeup artists were of good quality and affordable, and makeup brushes were fully developed. Consumers also had more functional requirements for brushes, so many types of brushes appeared on the market, and the popularity rose sharply. After 2016, various brands emerged, especially influencer brands, making the competition in the makeup brush market fierce, and consumers can also buy their favorite brushes at the most favorable prices.

Previous articles have introduced the development history of makeup brushes, which you can refer to here.
In the 20th century, makeup brushes were basically dominated by Korean manufacturers, without any competition, and they established good cooperative relations with well-known brands. In the early 21st century, Chinese makeup brush manufacturers began to take the stage, such as XINLEI, SHANGYANG and FAY. Their production processes are mostly the same as those of Korean manufacturers, but the prices are much cheaper. After 2017, Chinese manufacturers gradually occupied the dominant position in the makeup brush supply side, and at the same time, the makeup brush consumer market has reached saturation, resulting in overcapacity. With the gradual decline in the popularity and demand for makeup brushes, as well as the impact of the pademic, Chinese makeup brush suppliers have gradually turned to the mainland, and the price war is extremely fierce, quality also varies.

All in all, the makeup brush market has become saturated, and more professional and cost-effective makeup brush brands will be more favored by consumers. If you plan to create your own brand makeup brush, please combine your own advantages and find a trustworthy supplier. FAY will not let you down!