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Fay Cosmetic Brushes Co.,Ltd

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Beauty industry two bigs L'Oréal and Estée Lauder

Author : Date : 5/12/2018 10:32:14 AM
  In 2016, L'Oréal made its largest acquisition in eight years when it paid $1.2 billion in cash for IT cosmetics, which was about 6.6 times sales. IT founder Jamie Kern Lima, who stayed on as CEO, is now worth $410 million thanks to that transaction.  IT is a very famous cosmetic brand, their makeup brushes are very good and expensive.

 Estée Lauder paid approximately $1.45 billion, or 5.5 times sales, for popular cosmetics firm Too Faced that same year. Too Faced is a great brand, their makeup brushes are too expensive to afford, this is why their brushes are not very popular, do you think so?

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